Our Mission:

M4K Richmond improves the quality of life for local children through individual fundraising, partnering with local charities and businesses, and having a little bit of fun with facial hair.

M4K Richmond, Inc. is a volunteer-run organization that was founded in 2003 with the goal of raising money for local children’s charities while having fun growing mustaches. Inspired by the National Mustaches for Kids chapters in California and NYC, two Richmond-area philanthropic geniuses took a leap of faith and grew their first mustache.  After being spiritually and piously enlightened by the magic of 1) having a mustache and 2) helping children’s charities; the pair began a 10 year campaign to relentlessly recruit growers and brand the M4K Richmond organization. In the beginning there was a small group of less than 10 growers with limited mustache growing potential.  Membership has grown each year with over 140 growers sporting sweet mustaches during this past growing session.  In 2010 M4K Richmond was incorporated and received recognition as an official 501(c)3 non profit public charity by the IRS. Through the years, M4K Richmond has enlisted the efforts of hundreds of brave growers who collectively have raised over $1,000,000 for Richmond based children’s charities such as The Children’s Hospital Foundation, Greater Richmond SCAN, ASK Childhood Cancer Foundation, The Founders Center of Commonwealth Autism, and Feedmore.
M4K Richmond
2018 Board of Directors
Chair - Mike Keogh
Vice Chair - Steve Quattlebaum
Treasurer - Pete Augusterfer
Secretary - Brian Berkey
Member at Large - Tommy Johnstone
Member at Large - Scott O'Connell
Member at Large - Mike Jackson
Member at Large - Ben Keefer
Member at Large - Graham Lloyd

M4K Richmond
2018 Board of Trustees
Aaron Breed

Here's how it works: Each year, during the four-week Growing Season spanning November and December, Growers sprout sweet, sweet Mustaches. Per Mustaches for Kids bylaws, they shave their faces, except for the Mustache, a minimum of one time per week and solicit donations from friends, family, co-workers, and people in the community. Kind of like getting pledges to run a marathon. Without the exertion, cramping, or dehydration. Call it a facial hair marathon.

 At the end of the Growing Season, the Growers hold a Mustache Competition called the Stache Bash, which is a cross between a beauty pageant, dog show, and police line up. During the Competition, Growers, often in Mustache-enhancing costumes, are put through a test of mind, body, and Mustache and allow their facial hair to be evaluated by an independent panel of judges, and one Mustache is declared to be the "Sweetest.."

Sweetest 'Stache Award Winners

2008 - John "The Wolf" Waters
2009 - Aaron Breed
2010 - Unknown
2011 - Ben "Phat Rickie" Keefer
2012 - Steve "Huckleberry" Quattlebaum
2013 - Mike Keogh
2014 - Mike Jackson
2015 - Tommy "Goose" Johnstone
2016 - Pete Augusterfer
2017 - Isaac Wright, Daniel Jones, Graham Lloyd
2018 - Kurt "Woody" Williams
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