M4K Richmond improves the quality of life for local children through individual fundraising, partnering with local charities and businesses, and having a little bit of fun with facial hair.
M4K Richmond, Inc. is a volunteer-run organization that was founded in 2003 with the goal of raising money for local children’s charities while having fun growing mustaches.
Inspired by the National Mustaches for Kids chapters in California and NYC, two Richmond-area philanthropic geniuses took a leap of faith and grew their first mustache. After being spiritually and piously enlightened by the magic of 1) having a mustache and 2) helping children’s charities; the pair began their annual campaign to relentlessly recruit Growers and brand the M4K Richmond organization.
In the beginning there was a small group of less than 10 Growers with limited mustache growing potential. Membership has grown each year with over 400 Growers sporting sweet mustaches during this past growing session. In 2010 M4K Richmond was incorporated and received recognition as an official 501(c)3 non profit public charity by the IRS.
Through the years, M4K Richmond has enlisted the efforts of thousands of brave Growers who collectively have raised over $5,500,000 for Richmond based children’s charities such as The Children's Hospital Foundation, Greater Richmond SCAN, The ASK Childhood Cancer Foundation, Feed More, and more.
Chair - Willie Jones
Vice Chair - Hunter Marshall
Treasurer - Scott Armstrong
Secretary - Troy Bower
Member at Large - Tommy Johnstone
Member at Large - Pete Augusterfer
Member at Large - Ben Keefer
Member at Large - Mike Keogh
Member at Large - Mike Jackson
Member at Large - Graham Lloyd
Member at Large - Kurt Williams
Aaron Breed
John Waters
Dave Hogan
Scott O'Connell
Steve Quattlebaum
Here's how it works: Each year, during the four-week Growing Season spanning November and December, Growers sprout sweet, sweet Mustaches. Per Mustaches for Kids bylaws, they shave their faces, except for the mustache, a minimum of one time per week and solicit donations from friends, family, co-workers, and people in the community. Kind of like getting pledges to run a marathon, without the exertion, cramping, or dehydration. Call it a facial hair marathon.
At the end of the Growing Season, the Growers hold a Mustache Competition called the 'Stache Bash, which is a cross between a beauty pageant, dog show, and police line up. During the Competition, Growers, often in Mustache-enhancing costumes, are put through a test of mind, body, and Mustache and allow their facial hair to be evaluated by an independent panel of judges, and one Mustache is declared to be the "Sweetest.."
Our MVP, Badass Mustache, and Lifetime Achievement Award all rolled up
2008 - John "The Wolf" Waters
2009 - Aaron "Dusty" Breed
2010 - Justin Fournier
2011 - Ben "Keefernandez" Keefer
2012 - Steve "Huckleberry" Quattlebaum
2013 - Mike "Finkle" Keogh
2014 - Mike Jackson
2015 - Tommy "Goose" Johnstone
2016 - Pete Augusterfer
2017 - Isaac Wright, Daniel Jones, Graham Lloyd
2018 - Kurt "Woody" Williams
2019 - Hunter "Wiggler" Marshall
2020 - Tyler "The Rock" Cox
2021 - Scott Armstrong
2022 - Troy Bower
2023 - Emmanuel Hansen
2024 - Tim Parent
Fundraiser of the Year
2011 - Tommy "Goose" Johnstone
2012 - Tommy "Goose" Johnstone
2013 - Tommy "Goose" Johnstone
2014 - Tommy "Goose" Johnstone
2015 - Daniel Jones & Isaac Wright
2016 - Mike Keogh
2017 - Mike Keogh
2018 - Scott Armstrong
2019 - Ben Keefer
2020 - Tommy "Goose" Johnstone
2021 - Steve Quattlebaum
2022 - Graham Lloyd
2023 - Graham Lloyd
2024 - Emmanuel Hansen
Biggest Recruiter of the Year
2012 - Bill Rider & Mike Jackson
2013 - Dr. Tim Bunchman & Hunter Marshall
2014 - Jeff Smidler
2015 - Brian Berkey
2016 - Brian Berkey
2017 - Brian Johnston
2018 - Tyler Cox & Isaac Wright
2019 - Jeff Lighthiser
2020 - Scott Armstrong & Graham Lloyd
2021 - Troy Bower
2022 - Bill Boger & Jeannine Panzera (CASA)
2023 - Shep Roeper & Beyond Boundaries
2024 - Shep Roeper & Beyond Boundaries
Rookie of the Year...duh
2012 - Matt Dira & Heath Hyman
2013 - Matt Bitsko & Jeff Turcotte
2014 - Dale Smith & Craig Toalson
2015 - Tim Parent
2016 - Kurt Williams & Graham Lloyd
2017 - Steve Booth & Brian Ely
2018 - Andy Little & Tood Sumser
2019 - Michael Whaley & Frank Martino
2020 - Emmanuel Hansen & Travis Nida
2021 - John Young & Zeph Frankart
2022 - William Byrd, Shep Roeper, Kyle Ratliff, Ben Beach
2023 - Ken Roeper
2024 - Caleb Davoud & Matt Duffy
For Creativity and Innovation in Fundraising
2022 - Emmanuel Hansen
2023 - Natalie Waddill
2024 - Catherine Stepahin